He is the winner of an Outstanding Achievement in Scotch Whisky Award. Before joining Diageo, Nick Morgan taught Modern Scottish History in the Scottish History Department at the University of Glasgow.… Email. I spent about two days sifting through all this stuff, and in the middle of it was a letter from a company called United Distillers asking me if I’d like to come down to London to talk to them about taking the position of archivist with the company, which I found quite intriguing. View Nicholas Moore’s profile on LinkedIn, the world’s largest professional community. NM: One of the things I think people should be aware of, which I think they’re sometimes a bit dismissive of, is the – I don’t apologise for using this word – obsession that whisky makers have with the quality of their whisky, and it sings through in the Johnnie Walker story. Now strictly speaking, Diageo didn’t close these distilleries, their predecessor, the Distillers Company Limited (DCL) did, and I sensed that Morgan has begun to tire of defending their actions. Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. We sat down with Nick before the book hit the shelves to find out more about how a history lecturer became one of the best-known voices in whisky, and what lessons the rise of Johnnie Walker has for both the whisky industry and whisky drinkers. Photos courtesy of Nicholas Morgan, Head Whisky Outreach at Diageo. Dr. Nicholas Morgan Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer, where he has worked for almost twenty-five years. And Canongate Books have recently announced the publication of A Long Stride by Nicholas Morgan, a book charting the remarkable story of how Johnnie Walker became the world’s number one Scotch [2]. I wanted to make people aware that there is a theme that is there and hasn’t gone away. In that archive, the Johnnie Walker collection is by far the largest, albeit far from complete, but it’s absolutely huge. According to Brand Champions data, Diageo-owned Johnnie Walker sold 18.4 million nine-litre cases in 2019. Dr. Nicholas Morgan is a writer, strategic thinker, scholar and sceptic. Dr Nicholas Morgan Head of Whisky Outreach, Diageo Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. Share . At The Center for Integrative Wellness, Our “Specialty” is You.We offer quality naturopathic and functional medicine to the greater Lansing, Michigan residents as well as virtually online. NM: Obviously, the starting point was the Diageo archive, which is a phenomenal resource and brilliantly managed by a team of professional archivists – it’s best in class. For those in the drinks industry and numerous whisky fans around the world, Dr Nicholas Morgan is a well known figure. For the official line on the closures, I turned to Dr. Nicholas Morgan, Diageo’s director of whisky outreach. Dr Nicholas Morgan Head of Whisky Outreach, Diageo Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. Nicholas was made … Published this year to coincide with the bicentenary, the book takes a look at the history of Johnnie Walker, exploring how it grew from a humble grocery store in Kilmarnock to the global brand it is today. BA: I’ve read about the ‘What is Whisky?’ case many times before, but always from the perspective of the malt producers. In that collection we have a few fragmentary very early records which were very important for piecing together the early history of the business. The book is written by dr. Nicholas Morgan, Diageo's head of Whisky Outreach. Vice President, Performance Management Independent at Diageo. Konsumen akhirnya minum di rumah dan kami melayani di mana mereka berada,” kata Head of Whisky Outreach at Diageo, Nicholas Morgan saat Johnnie Walker (JW) 200th Years Anniversary Event, Kamis (3/12/2020). The third result is Nicholas Morgan age 30s in Clinton, MI. An Interview With Dr. Nicholas Morgan, Head of Whisky Outreach, Diageo - part 1 Published by Ian Buxton on February 3, 2015 - 12:21pm (Part 1 - This interview will be published in three parts) Dr Nicholas Morgan – ‘Dr Nick’ to most of us – is one of whisky’s more interesting and thoughtful characters. His work has earned him a place on the Queen Elizabeth Scholarship Trustee board, further supporting excellence in British Craftsmanship. I was also able to talk to some really bright people and explain to them why it would be a good idea to have a history of Johnnie Walker, and people like David Gates, who was running Scotch whisky for Diageo at the time, was a very keen sponsor of this. Nach dem Bekanntwerden der Baustopps bei Mortlach und in Alness (nahe Teaninich), haben wir Diageo in Schottland um eine Stellungnahme zu diesen Ereignissen in Hinblick auf ihre Strategie bei Scotch gebeten. He is currently working on a general study of the world of whisky for publication in 2021. Moderated by Dave Broom, with Gregor Cattanach (Johnnie Walker), Ewan Morgan (Buchanans) and Dr Nick Morgan (Pinch) Moderators. The book, called A Long Stride, is the first in-depth account of the history behind the world’s biggest-selling Scotch whisky brand. The Diageo Whisky team, including those behind of some of the most iconic single malts from Talisker and Lagavulin, will be joined again by World-renowned author Dave Broom to lead a blind tasting of whiskies with vastly varying ages from Diageo’s stocks including liquid … But, each time, under steady and inspiring leadership, it emerges stronger than before. Thus, the company is looking after these pandemic-affected businesses, according to Diageo’s whiskey outreach head Nicholas Morgan. Get Full Access To Nicholas's Info. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. But in writing the book, we also wanted to put it in a broader context. Not so much about Johnnie Walker, but more about the Scotch business and the context of that. I think that passion for quality still is at the heart of all of Scotch, and if we lose that, what have we got? I’ve also tried to suggest that it’s not really a very pleasant way to think about the category, broadly speaking. He became an acknowledged expert on the history of the Scotch whisky industry. But that was the culmination of twenty or thirty years or more of these deeply vested stakeholders struggling to claw back this sort-of preeminence in the business, in the retail trade, in agriculture. On March 1 st, Diageo announced a special bottling of its Lagavulin single malt Scotch whisky to … From the mid-to-later 19th century, you have what I would call ‘toddy whisky’, because for respectable drinkers that was how you would drink it, with hot water and sugar and lemon – if you were lucky: you could never get lemons in Glasgow, people would complain, but that was how it should have been drunk. If you have a question about the history of Scotch, then surely, he has you covered—not only with the facts, but most likely with an entertaining anecdote to match. I was very struck by that coming out of the discussion of the ‘What is Whisky?’ case, and you’ll see there’s quite a lot in the book about it. Now blends are the entrenched part of the business…. 1 Comment on The History of Johnnie Walker with Dr Nick Morgan. View the profiles of people named Nicholas Morgan. Nicholas Bernardi Contact Information. So, there’s a huge amount in there. Well, no of course it isn’t, for so many different reasons, but the principle one is what people like to drink. By using our services, you agree to our use of cookies. Join us for a fantastic pair of December tastings with our friends at Diageo – proper festive treats. Nicholas Morgan (known to whisky aficionados as Dr Nick – he has doctorates in both philosophy and history) draws on his skills as raconteur and archivist for this book celebrating the 200th anniversary of the opening of the Walker family’s grocery. NM: What surprised me in the research – and this is the stuff that comes through from the trade journals – is that many people emotionally clung to the idea that single malts were better, and that Highland whisky was better than grain whisky, and all of that stuff. With the passage of time, it is also a vocal participant in the policy making and regulations that come about in the industry. 1 Comment on The History of Johnnie Walker with Dr Nick Morgan For those in the drinks industry and numerous whisky fans around the world, Dr Nicholas Morgan is a well known figure. 1 Scotch Whisky, from Dr Nicholas Morgan, Head of Whisky Outreach for Diageo… … Morgan also traces the conception and evolution of the ‘striding man’, the widely recognised mascot of the brand. The Wee Review, Scotland's online arts and culture magazine. I think maybe there’s also a parallel today with the way that people think about the relationship between malts and blends. Of course, as soon as you start drinking whisky with soda, which became the craze from the late 1890s, then you want a lighter drink. Dr. Nicholas Morgan offers a safe, effective, affordable, and personalized naturopathic medicine approach that treats the whole person.He does not use a one size fits all/cookie-cutter approach to wellness. In September, the brand announced a new book, A Long Stride: The Story of the World’s No. With some unfavourable outcomes, two World Wars, the Great Depression and Prohibition in the United States, the brand is faced with more than its fair share of challenges. Amazon Price New from Used from Kindle Edition "Please retry" £8.54 — — Hardcover "Please retry" £12.75 . Nick is an acknowledged authority on the Scotch Whisky business and a frequent speaker at Whisky and Spirits events around the world. Diageo focuses on responsible drinking campaigns while the House of Representatives weighs in on banning alcoholic beverages. We’ve got nothing. Lakeside Dr, Park Royal, London, Greater London, NW10 7HQ, … He is particularly known for the thoughtfulness of his analysis, his humour, and his relish of controversy. Locations for the hubs will be announced later. But in addition to doing the archive work, I was pulled into doing marketing work right from the start, and after three or four years discovered that I wasn’t an archivist any more and had some sort of marketing role in a department in London. So the only sort of disagreement was when I would start doing it, and I would have loved to have started a bit earlier than I did, because I could have done a bit more work. There are 700+ professionals named "Nick Morgan", who use LinkedIn to exchange information, ideas, and opportunities. Cookies help us deliver our services. His work has earned him a place on the Queen Elizabeth Scholarship Trustee board, further supporting excellence in British Craftsmanship. Morgan joined Diageo initially to curate an archive of material for the brands they owned. Sent from and sold by Amazon. Last Update. Nicholas … His work has earned him a place on the Queen Elizabeth Scholarship Trustee … There is a theme of resilience, which is important for today, because I think it would be easy to look at the circumstances we are in and think that the sky’s falling in, but the sky’s fallen in on Scotch many times before, and on the Johnnie Walker brand. Lagavulin, Johnnie Walker And More: An Interview With Diageo’s Nick Morgan Diageo’s whisky expert talks Lagavulin 8-year-old, Johnnie Walker Green Label and more Scotch news. Nicholas Morgan is a Scottish historian turned whisky outreach head at the global brand Diageo. Daily News Post || Food: 3rd September, 2020 by Nicola Carruthers Diageo’s head of whisky outreach, Dr Nicholas Morgan, has penned a new book recounting Nicholas Morgan (Author) › Visit Amazon's Nicholas Morgan Page. He is currently working on a general study of the world of whisky for publication in 2021. Nick is an acknowledged authority on the Scotch Whisky business and a frequent speaker at Whisky and Spirits events around the world. On this week's episode of Scran, we partnered with Johnnie Walker to celebrate 200 years of the brand. Nicholas Morgan is a Scottish historian turned whisky outreach head at the global brand Diageo.In A Long Stride, he traces the journey of the brand Johnnie Walker through two centuries of its existence. Then also a whole range of stuff to put Scotch in the context of popular culture – a whole range of weird and wonderful journals, some of which you’ll see in the footnotes, and others that aren’t there but really informed what we could say about it. And certainly for a brand to be as big as Johnnie Walker and to have persisted for this long, quality, and the consistency that goes with it for a global brand, is absolutely critical. With a thirty-year career working for Diageo – starting there even before they company took that name – he’s been most recently known as the public spokesman for the world’s largest whisky maker. There was a very clear agreement when I started writing that this wasn’t going to just be a conventional company history, when you start off with the founder and end up with a picture of the chairman in his office and all that – we were doing a proper book to place Johnnie Walker in the context of Scotch whisky and Scotch whisky in the context of whatever else was going on. In A Long Stride, he traces the journey of the brand Johnnie Walker through two centuries of its existence. Nicholas Morgan is Head of Whisky Outreach at Diageo, a wide-ranging role representing the company’s portfolio of Scotch whisky brands, including Johnnie Walker. After graduating from the National University of Health Sciences (NUHS) Dr. Morgan started a residency at Arthritis Care PC in Lansing, Michigan. The rest is history. An intriguing, if frustrating tale, about discovery, deception, and trying to get people the recognition they deserve, Promise of mysterious elements let down by passive protagonist, Gripping modern thriller exposes life in a polygamous marriage, Your email address will not be published. About Dr. Nick Morgan: Dr. Nicholas Morgan is a writer, strategic thinker, scholar and sceptic. 12/7/2020 5:24 AM. Nicholas Morgan is based in London and is available for press and events. The 20th century sees tenets of leadership evolve with the times. Posted on 26 October 2020 by Billy. Dr Nicholas Morgan is Diageo’s head of whisky outreach The book, called A Long Stride, is the first in-depth account of the history behind the world’s biggest-selling Scotch whisky brand. on The History of Johnnie Walker with Dr Nick Morgan – Scotch Whisky News, The Strath Spirit Merchants – Victoria, BC. Nicholas Morgan (Author) 4.8 out of 5 stars 42 ratings. Nick Morgan originally joined Diageo's predecessor United Distillers in 1990, to establish the company’s archives. About four or five months ago people started phoning me up from different bits of Diageo saying, “Is there going to be anything in the book about how the brand came through hard times?”. While not all brands survive – for example, after the First World War lots of brands disappeared – every time Johnnie Walker’s gone through one of those situations, it’s come back stronger, bigger and better, bouncing back. Dr. Nicholas Morgan is head of whisky outreach at Diageo, and is a leading global authority on the Scotch whisky industry, the marketing of Scotch whisky around the world, and the history of its great blends and personalities. “All the single malts wouldn’t exist without blends.” He is the winner of an Outstanding Achievement in Scotch Whisky Award. He is the winner of an Outstanding Achievement in Scotch Whisky Award. Lagavulin, Johnnie Walker And More: An Interview With Diageo’s Nick Morgan Diageo’s whisky expert talks Lagavulin 8-year-old, Johnnie Walker Green Label and more Scotch news. It’s very interesting to see it from the other side for once. Morgan is the grandly-titled head of whisky outreach at Diageo but this is no corporate cutting job. I know, for what it’s worth, that sometimes they’re very hurt personally when they read some of the thoughtless comments that people put on social media in particular now about different brands and different products and different companies. He is currently working on a general study of the world of whisky for publication in 2021. Styles are always going to change, to reflect what consumers want. This item: A Long Stride: The Story of the World's No. See all formats and editions Hide other formats and editions. Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. Nick Morgan. n***@diageo.com. So, I went down and spoke to them and was offered the job of setting up a historical archive for United Distillers. The book is written by dr. Nicholas Morgan, Diageo's head of Whisky Outreach. This directory covers Nicholas Morgan The story of a popular brand best served with a dram. On this episode, I am joined by Head of Whisky Outreach at Diageo and the author of ‘A Long Stride’, Nicholas Morgan. We have correspondence from Alexander Walker in that collection as well, and a whole range of other stuff once it becomes a limited company and there was more legal obligation to keep records. Required fields are marked *, Design by Robert Peacock Very often whisky history is seen through a tunnel vision, and I wanted to expand on that. NM: That was quite an important bit for me. He is the winner of an Outstanding Achievement in Scotch Whisky Award. Nicholas Morgan is Head of Whisky Outreach at Diageo, a wide-ranging role representing the company’s portfolio of Scotch whisky brands, including Johnnie Walker. I think that’s the same as Walker today: is it the same as it was a hundred years ago? BA: One of the things that struck me about the history of whisky through the Walker lens are the parallels with the present day. With a thirty-year career working for Diageo – starting there even before they company took that name – he’s been most recently known as the public spokesman for … Dr. Nicholas Morgan is a writer, strategic thinker, scholar and sceptic. A Long Stride: The History of the World’s No.1 Scotch Whisky hits the bookshelves on 29 October. Daily News Post || Food: 3rd September, 2020 by Nicola Carruthers Diageo’s head of whisky outreach, Dr Nicholas Morgan, has penned a new book recounting I think it has to be seen like that. The culmination, and if people read the book they’ll see this, is that by the time of ‘What is Whisky?’ everyone was asking ‘Why are these guys still trying?’. If you’re one of the many whisky drinkers in the U.S. who prefers single malt Scotch whisky, then you’re also one of “the lucky benefactors of the quality of our blends,” says Dr. Nicholas Morgan, head of whisky outreach at Diageo. NM: There’s one that people seem to be particularly preoccupied with at the moment. Nicholas Morgan is based in London and is available for press and events. Find out more about our brands, and read about our efforts in social responsibility His work has earned him a place on the Queen Elizabeth Scholarship Trustee board, further supporting excellence in British Craftsmanship. Find contact and company information for business people in our free business information database. The Diageo Whisky team, including those behind of some of the most iconic single malts from Talisker and Lagavulin, will be joined again by World-renowned author Dave Broom to lead a blind tasting of whiskies with vastly varying ages from Diageo’s stocks including liquid that has never been offered to the public before. Finally, advertising journals, which really unlocked the story of the development of the Johnnie Walker brand through the twentieth century. Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. Diageo also said it will create innovation hubs at some of the colleges, providing students with experience, mentorships, guest lecturers and helping faculty developing curriculum. Billy Abbott: Your background is in history and academia – how did you get involved with Scotch whisky in the first place? This week, Dr. Nick Morgan, acclaimed writer and former director of Diageo’s global malt whisky marketing team, joins the group. His work has earned him a place on the Queen Elizabeth Scholarship Trustee board, further supporting excellence in British Craftsmanship. The two even participated in a spirited debate of “Malt Whisky and Place” several years ago, along with McEwan, who was still in charge of Bruichladdich at that time. NM: I’ve had the idea of writing a book almost since joining the business thirty years ago, and certainly in my rather meagre annual performance reviews, when I had to state my ambitions, I can honestly say that for about the past twenty years I’ve simply put every year ‘Write the history of Johnnie Walker for 2020’. Please double klick and thumbnail the photo to open the tour. ““Celebrating the 200th anniversary of the Johnnie Walker journey is such a proud moment for us all. According to Brand Champions data, Diageo-owned Johnnie Walker sold 18.4 million nine-litre cases in 2019. The book begins in Kilmarnock and the grocery shop of John Walker before following the remarkable journey of one of the most well-known brands of whisky in the world. BA: The final comment in my notes on that section was ‘the power of the consumer palate’: the focus in whisky-making to create something that people like and want. To do that from the booze business perspective, I spent a lot of time looking at trade journals, not all of which have been used in the past. Thus, the company is looking after these pandemic-affected businesses, according to Diageo’s whiskey outreach head Nicholas Morgan. He worked for many years in Diageo’s global malt whisky marketing team as marketing director. Discover Diageo, one of the world's largest producers of spirits and beers. I think…no, I know, from my thirty years experience in the business, that the people who make whisky today, whether they’re distillers or blenders – and they might be quite different people from the ones that were doing it even when I joined the business, and certainly from thirty or forty years before that – they’re equally passionate about what they do, and put their all into delivering the best quality product they can, whether it’s a blended Scotch or a single malt or a single grain. In A Long Stride, he traces the journey of the brand Johnnie Walker through two centuries of its existence. Nicholas Morgan is Head of Whisky Outreach at Diageo, a wide-ranging role representing the company's portfolio of Scotch whisky brands, including Johnnie Walker. HQ Phone +44 20 8978 6000. I think that’s an important message for everyone to have. It is definitely a book targeted more towards whisky lovers and a dram or two are highly recommended as you begin this book. Its perfectly slanted label on the cover matches the bottle, and it promises to be as pleasurable as your drink. Before joining Diageo, Nick Morgan taught Modern Scottish History in the Scottish History Department at the University of Glasgow.… Now strictly speaking, Diageo didn’t close these distilleries, their predecessor, the Distillers Company Limited (DCL) did, and I sensed that Morgan has begun to … Nicholas Morgan is Head of Whisky Outreach at Diageo, a wide-ranging role representing the company’s portfolio of Scotch whisky brands, including Johnnie Walker. For those in the drinks industry and numerous whisky fans around the world, Dr Nicholas Morgan is a well known figure. Dr Nicholas Morgan is a writer, strategic thinker, scholar and sceptic. In his research, Morgan has delved deep into the substantial Walker archive, with help of research assistant Laura Chilton. Nicholas Morgan is Head of Whisky Outreach at Diageo, a wide-ranging role representing the company’s portfolio of Scotch whisky brands, including Johnnie Walker. Also, I looked at newspapers, which has been transformed with all the digital libraries, which Laura Chilton spent a lot of time working on for me. "Because once we come out of the pandemic, [these businesses] will be important to us and the industry as a whole to recover," Nicholas said. Some of the comments in the book on the early days of whisky are things that you have discussed before about more modern situations. At the beginning that’s quite detailed stock takes, but as the business gets bigger and bigger and bigger, you can’t fit it all in the book. On March 1 st, Diageo announced a special bottling of its Lagavulin single malt Scotch whisky to celebrate the distillery’s 200 th anniversary. They have also lived in Gambrills, MD Nicholas is related to Corin Halliday and Todd Michael Morgan as well as 1 additional person. Again, she didn’t find out much about Johnnie Walker, because they hid themselves so very well, but it was really valuable. The views that he pronounced and his dismissal of people that drank blended whisky – a view that is very elitist and that I find quite offensive – do echo some of the comments that you still hear today from people, and the way they dismiss blends and praise themselves, of course, and single malts. Are there any particular lessons from the history of Johnnie Walker that we need to pay attention to in modern Scotch whisky? He is the winner of an Outstanding Achievement in Scotch Whisky Award. A number of other recognisable brands make cameo appearances – including Dewars, Cardhu, and Teachers.

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